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First Principled Acquisition Report

Know exactly
what you're buying.

An independent evaluation of the business you're thinking about buying. Delivered as a 40-60 page report within 10 business days.

$3,000
One-time  ·  Per evaluation  ·  No calls required
Submit Your Deal →
Complete the intake once. Receive your report within 10 business days.
The Problem

Everyone in the deal wants it to close.

The broker gets paid on commission. The seller wants the highest price. The lender wants to write the loan. The buyer the one with the most at risk often has nobody independently on their side.

Most buyers verify the numbers with an accountant and then make a gut call on a $200,000-$1,000,000 decision. Accountants confirm the numbers are accurate. They don't tell you whether the business is worth buying, whether it'll fall apart when the owner leaves, or whether the asking price makes any sense.

Traditional advisors charge $10,000-$50,000 for this kind of evaluation. Nobody's been doing it rigorously for the buyer looking at a $300,000 acquisition. Until now.

What accountants do
Verify the numbers are accurate.
Financial due diligence confirms the books are clean. It doesn't tell you if the business is worth buying or what breaks when you take over.
What this report does
Tell you if the business is worth buying.
Strategic evaluation covers owner dependency, revenue quality, operational risk, and whether the asking price reflects reality.
What lawyers do
Verify the contracts are clean.
Legal due diligence confirms what you're signing. It doesn't tell you what happens operationally on Day 1 when you own it.
What most buyers miss
What doesn't show up in a P&L.
The seller's personal relationships. The undocumented processes. The single customer representing 60% of revenue. These are what sink acquisitions in year one.
The Report

Five sections. One clear recommendation.

Every report covers five areas based on your submitted materials. It runs 40-60 pages and ends with a Go, Refine, or Walk Away recommendation with specific reasoning.

1
Business Health Assessment
A structural evaluation of the business independent of its financials. Answers the core question: is this a real business or a job with a price tag on it?
  • ✓Owner dependency score what stops working if the seller leaves tomorrow
  • ✓Revenue quality recurring vs. one-time, stability, predictability
  • ✓Customer concentration risk
  • ✓Trend analysis growing, stable, or quietly declining
  • ✓Competitive position and market risk
2
Valuation Analysis
An independent look at whether the asking price is fair, aggressive, or a deal using adjusted earnings and comparable transaction data.
  • ✓True Seller's Discretionary Earnings calculation with full add-back review
  • ✓Asking price multiple in context what it implies about the deal
  • ✓Comparable transaction benchmarks for this business type
  • ✓Fair value range with supporting rationale
  • ✓Red flags in the financial structure that affect valuation
3
Operational Assessment
What's documented and what lives in the seller's head. What breaks in the first 90 days. Where the real key-person risk is and it's often not the seller.
  • ✓Documentation and systems evaluation what can actually transfer
  • ✓Key employee risk assessment
  • ✓Customer relationship transferability
  • ✓Supplier and vendor dependency
  • ✓First 90-day risk map specific to this business type
4
Integration Blueprint
What your first 90 days should look like if you close. The decisions to make before signing, the relationships to build immediately, and the systems to install first.
  • ✓Days 1-30: stabilization priorities specific to this business
  • ✓Days 31-60: relationship retention and operations continuity
  • ✓Days 61-90: first improvements and systems installation
  • ✓Deal structure recommendations to reduce transition risk
5
Go / Refine / Walk Away Recommendation
A clear recommendation with full reasoning. Not a hedge. Not "it depends." A direct answer based on everything in the report.
  • ✓Primary recommendation with supporting rationale
  • ✓If Go: the three most important things to negotiate before signing
  • ✓If Refine: the specific conditions that would change the recommendation
  • ✓If Walk Away: the specific risks that make this deal not worth taking
The Recommendation

Every report ends with one of three answers.

No hedging. No "it depends." A direct recommendation with full reasoning so you can make a confident decision.

Go.
The business is worth buying at or near the asking price. Here are the three things to negotiate before you sign.
Refine.
The deal has merit but specific conditions need to change. Here's exactly what needs to shift and why.
Walk Away.
The risks in this deal outweigh the opportunity. Here's specifically what makes it not worth taking.
How It Works

Three steps. No calls required.

1
Submit your deal
Complete the intake form with details about the business you're evaluating. You'll provide financials, asking price, business type, and any documents the seller has shared. The whole process takes about 20 minutes.
2
We build your report
Your submission goes through a structured evaluation across all five sections. No calls, no back and forth, no waiting on scheduling. You'll receive any clarifying questions by email if needed.
3
Receive your report in 10 business days
A 40-60 page PDF delivered to your inbox. Health assessment, valuation analysis, operational risks, integration blueprint, and a clear Go / Refine / Walk Away recommendation with full reasoning.
Who It's For

Built for the buyer who's serious about the deal.

✓You're looking at a business in the $100K-$2M range and want an independent opinion before you sign.
✓You've done the financial review but you're not sure the business will survive the ownership transition.
✓You want a clear recommendation not a list of things to think about.
✓You're a first-time buyer and you want to know what experienced buyers look for before they close.
✓You're using SBA financing and want to be confident before the loan is in your name.
✓You want to negotiate better and a structured evaluation gives you the specific leverage points.
Questions

What people ask before submitting.

What documents do I need to submit? +
At minimum: 3 years of financials (P&L and balance sheet), the listing or offering memorandum, and the asking price. If the seller has provided an SDE breakdown, include that too. The more you share, the deeper the evaluation. You'll see the full list in the intake form.
What if the seller hasn't shared full financials yet? +
Submit what you have. The report will note where analysis is limited by available data and flag what you should request before signing. A partial evaluation is still significantly more rigorous than going in without one.
Is this the same as hiring a business broker or M&A advisor? +
No. Brokers represent sellers and get paid when the deal closes. M&A advisors typically work on deals above $5M and charge $10,000-$50,000. This is an independent evaluation built specifically for buyers looking at smaller acquisitions who want strategic clarity without paying advisory fees.
Can I submit a deal I've already signed on? +
The report is most valuable before you sign. If you're already under LOI, the integration blueprint and operational assessment sections are still highly useful for planning your first 90 days.
What business types do you cover? +
Service businesses, local businesses, e-commerce, SaaS, content businesses, and professional practices. If you're unsure whether your deal qualifies, submit the intake and we'll confirm before charging.
What's the refund policy? +
If we determine we can't produce a useful report based on your submission, you'll receive a full refund. Once the report is delivered, all sales are final.
Know exactly what
you're buying.
$3,000 one-time. 40-60 page report. Delivered in 10 business days.
Submit Your Deal →
No calls required  ·  Complete the intake once
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