var D=null,PATH=null,QS=[],QI=-1,ANS={}; var TIER_STRIP='

'+ '

Starter

'+ '

Builder

$49/mo

'+ '

Operator

$99/mo

'+ '

Architect

$199/mo

'+ '

'; function init(){ D=JSON.parse(document.getElementById('qdata').textContent); document.getElementById('start-btn').onclick=function(){showRouter();}; try{var _sv=JSON.parse(sessionStorage.getItem('fpl_audit_progress')||'null');if(_sv&&_sv.ANS&&_sv.PATH&&D.paths[_sv.PATH]){ANS=_sv.ANS;PATH=_sv.PATH;QS=D.paths[PATH];QI=(typeof _sv.QI==='number'?_sv.QI:0);hide('intro');show('q-screen');if(QI>=QS.length){showResults();}else{renderQuestion();}}}catch(e){} if(window.__TS_SITEKEY__){var _sb=document.getElementById('start-btn');if(_sb){var _c=document.createElement('div');_c.id='ts-start';_c.style.cssText='margin:16px 0 0';_sb.parentNode.insertBefore(_c,_sb);_sb.disabled=true;tsWhenReady(function(){if(!tsRender('ts-start',function(t){tsStartToken=t;_sb.disabled=!t;}))_sb.disabled=false;});setTimeout(function(){if(_sb.disabled&&!tsStartToken&&!window.turnstile)_sb.disabled=false;},7000);}} } function showRouter(){ show('q-screen'); hide('intro'); QI=-1;PATH=null;QS=[];ANS={}; renderRouter(); updateProgress(); } function renderRouter(){ var q=D.router; var html='

'+q.cat+'

'+ '

'+q.text+'

'+ '

'+q.ctx+'

'+ '

'; q.opts.forEach(function(o){ html+='

'+ '

'+o.t+'

'; }); html+='

'; document.getElementById('q-content').innerHTML=html; document.getElementById('back-btn').style.display='none'; setNextEnabled(false); document.getElementById('next-btn').onclick=function(){ if(!ANS[q.key])return; PATH=ANS[q.key]; QS=D.paths[PATH]; QI=0; renderQuestion(); }; } function renderQuestion(){ if(QI>=QS.length){showResults();return;} saveProgress();auditActive=true; var q=QS[QI]; var isMulti=q.type==='multiselect'; var html='

'+q.cat+'

'+ '

'+q.text+'

'+ '

'+q.ctx+'

'; if(isMulti)html+='

Select all that apply.

'; html+='

'; q.opts.forEach(function(o){ var sel=isSelected(q.key,o.v)?'selected':''; var fn=isMulti?'toggleMulti(this,\''+q.key+'\')':'selectSingle(this,\''+q.key+'\')'; html+='

'+ '

'+o.t+'

'; }); if(q.other){ var otherSel=hasOtherSelected(q.key)?'selected':''; var fn2=isMulti?'toggleMulti(this,\''+q.key+'\')':'selectSingle(this,\''+q.key+'\')'; html+='

'+ '

Something else

'+ '

'+ ''+ '

'; } html+='

'; document.getElementById('q-content').innerHTML=html; document.getElementById('back-btn').style.display=''; document.getElementById('back-btn').onclick=function(){ if(QI===0){renderRouter();updateProgress();} else{QI--;renderQuestion();} updateProgress(); }; document.getElementById('next-btn').onclick=function(){ captureOther(q.key); var valid=isMulti?(Array.isArray(ANS[q.key])&&ANS[q.key].length>0):(!!ANS[q.key]); if(!valid){alert('Please select at least one answer.');return;} QI++; renderQuestion(); updateProgress(); }; var valid=isMulti?(Array.isArray(ANS[q.key])&&ANS[q.key].length>0):(!!ANS[q.key]); setNextEnabled(valid); updateProgress(); } function selectSingle(el,key){ document.querySelectorAll('#opts-'+key+' .opt').forEach(function(o){o.classList.remove('selected');}); el.classList.add('selected'); ANS[key]=el.dataset.v;saveProgress(); var wrap=document.getElementById('other-wrap-'+key); if(wrap)wrap.style.display=el.dataset.v==='other'?'block':'none'; setNextEnabled(true); } function toggleMulti(el,key){ el.classList.toggle('selected'); var vals=[]; document.querySelectorAll('#opts-'+key+' .opt.selected').forEach(function(o){vals.push(o.dataset.v);}); ANS[key]=vals;saveProgress(); var wrap=document.getElementById('other-wrap-'+key); if(wrap)wrap.style.display=vals.indexOf('other')>=0?'block':'none'; setNextEnabled(vals.length>0); } function captureOther(key){ var inp=document.getElementById('other-'+key); if(!inp||inp.style.display==='none'&&!inp.value)return; var val=inp.value.trim(); if(!val)return; if(Array.isArray(ANS[key])){ ANS[key]=ANS[key].filter(function(v){return v!=='other';}); if(val)ANS[key].push('other:'+val); } else if(ANS[key]==='other'){ ANS[key]='other:'+val; } } function isSelected(key,v){ if(Array.isArray(ANS[key]))return ANS[key].indexOf(v)>=0; return ANS[key]===v; } function hasOtherSelected(key){ if(Array.isArray(ANS[key]))return ANS[key].some(function(v){return v==='other'||v.startsWith('other:');}); return ANS[key]==='other'||String(ANS[key]||'').startsWith('other:'); } function getOtherValue(key){ if(Array.isArray(ANS[key])){var o=ANS[key].find(function(v){return v.startsWith('other:');});return o?o.slice(6):'';} return String(ANS[key]||'').startsWith('other:')?String(ANS[key]).slice(6):''; } function setNextEnabled(v){ var btn=document.getElementById('next-btn'); btn.disabled=!v; } function updateProgress(){ var total=20,current=QI<0?0:QI+1; var pct=Math.round((current/total)*100); document.getElementById('progress-fill').style.width=pct+'%'; document.getElementById('progress-count').textContent='Question '+(QI<0?1:QI+2)+' of '+total; } function show(id){document.getElementById(id).style.display='';} function hide(id){document.getElementById(id).style.display='none';} function arr(key){var v=ANS[key];return Array.isArray(v)?v:(v?[v]:[]);} function has(key,v){return arr(key).indexOf(v)>=0||arr(key).some(function(x){return x===v||x.startsWith('other:');});} /* ── SCORING ── */ function showResults(){hide('q-screen');showActualResults();lockResults();} var AUDIT_KEY='fpl_audit_progress',teaserActive=false,auditActive=false,auditStylesDone=false; var auditDeferredPrompt=null,resultsUnlocked=false; window.addEventListener('beforeinstallprompt',function(e){e.preventDefault();auditDeferredPrompt=e;if(resultsUnlocked)showInstallBanner();}); window.addEventListener('beforeunload',function(e){if(auditActive){e.preventDefault();e.returnValue='';}}); function saveProgress(){try{sessionStorage.setItem(AUDIT_KEY,JSON.stringify({PATH:PATH,QI:QI,ANS:ANS}));}catch(e){}} function clearProgress(){try{sessionStorage.removeItem(AUDIT_KEY);}catch(e){}} function validEmail(x){return /^[^\s@]+@[^\s@]+\.[^\s@]+$/.test(x);} function injectAuditStyles(){ if(auditStylesDone)return;auditStylesDone=true; var s=document.createElement('style'); s.textContent=".audit-locked{filter:blur(8px);pointer-events:none;user-select:none}.audit-gate-overlay{position:absolute;inset:0;display:flex;align-items:flex-start;justify-content:center;padding:40px 16px;background:linear-gradient(180deg,rgba(245,247,245,0.35),rgba(245,247,245,0.94));z-index:20}.audit-gate-card{background:#fff;border:1px solid #DDE3DD;border-top:3px solid #1F5641;max-width:430px;width:100%;padding:28px 26px;text-align:center;box-shadow:0 20px 60px rgba(0,0,0,0.13)}.audit-gate-eye{font-size:9px;letter-spacing:0.3em;text-transform:uppercase;font-weight:700;color:#1F5641;margin-bottom:14px}.audit-gate-label{font-size:9px;letter-spacing:0.24em;text-transform:uppercase;font-weight:700;color:#788478;margin-bottom:6px}.audit-gate-match{font-family:Georgia,serif;font-size:26px;color:#0E0C08;line-height:1.15;margin-bottom:10px}.audit-gate-sub{font-size:13px;color:#788478;line-height:1.7;margin-bottom:18px}.audit-gate-lead{font-size:14px;color:#0E0C08;line-height:1.75;margin-bottom:18px}.audit-gate-lead strong{font-family:Georgia,serif;font-style:italic;font-weight:600;color:#1F5641;font-size:17px}.audit-gate-form{display:flex;gap:8px;margin-bottom:8px}.audit-gate-form input{flex:1;min-width:0;padding:12px 14px;border:1.5px solid #DDE3DD;font-size:14px;font-family:inherit}.audit-gate-form button{padding:12px 18px;background:#1F5641;color:#fff;border:none;font-size:11px;letter-spacing:0.12em;text-transform:uppercase;font-weight:700;cursor:pointer;white-space:nowrap}@media(max-width:500px){.audit-gate-form{flex-direction:column}.audit-gate-form button{width:100%}}.audit-gate-err{color:#C0392B;font-size:12px;min-height:16px;margin-bottom:4px}.audit-gate-fine{font-size:11px;color:#A0A8A0;line-height:1.6}.audit-exit-modal{display:none;position:fixed;inset:0;background:rgba(14,12,8,0.55);z-index:1000;align-items:center;justify-content:center;padding:24px}.audit-exit-card{background:#fff;max-width:440px;width:100%;padding:32px 30px;text-align:center;border-top:4px solid #1F5641}.audit-exit-h{font-family:Georgia,serif;font-size:26px;font-weight:400;color:#0E0C08;margin:0 0 12px}.audit-exit-b{font-size:14px;color:#788478;line-height:1.8;margin:0 0 22px}.audit-exit-primary{display:block;width:100%;padding:14px;background:#1F5641;color:#fff;border:none;font-size:11px;letter-spacing:0.18em;text-transform:uppercase;font-weight:700;cursor:pointer;margin-bottom:12px}.audit-exit-secondary{display:block;width:100%;font-size:12px;color:#788478;text-decoration:underline;cursor:pointer;margin-bottom:16px;background:none;border:none}.audit-exit-fine{font-size:11px;color:#A0A8A0;line-height:1.6;margin:0}.iv-cat-label{font-size:9px;letter-spacing:0.2em;text-transform:uppercase;font-weight:700;color:#1F5641;margin:14px 0 6px}.iv-cat-label:first-child{margin-top:0}.iv-grid{display:flex;flex-direction:column;gap:6px}.iv-item{display:flex;align-items:flex-start;gap:8px;padding:8px 10px;border:1px solid #DDE3DD;cursor:pointer;font-size:13px;color:#0E0C08;line-height:1.5}.iv-item.iv-checked{border-color:#1F5641;background:rgba(31,86,65,0.05)}.iv-box{width:15px;height:15px;border:1.5px solid #DDE3DD;flex-shrink:0;margin-top:1px}.iv-item.iv-checked .iv-box{background:#1F5641;border-color:#1F5641}.iv-intro{font-size:13px;color:#788478;line-height:1.7;margin-bottom:14px}.iv-score-num{font-family:Georgia,serif;font-size:36px;color:#0E0C08;line-height:1}.iv-gaps-label{font-size:11px;letter-spacing:0.1em;text-transform:uppercase;font-weight:700;color:#788478;margin:12px 0 8px}.iv-gap-item{font-size:13px;color:#0E0C08;line-height:1.7;margin-bottom:8px}.audit-install-banner{display:flex;align-items:center;gap:12px;background:#1F5641;color:#fff;padding:10px 16px;font-size:12px;line-height:1.5}.audit-install-msg{flex:1;min-width:0}.audit-install-btn{background:#fff;color:#1F5641;border:none;padding:7px 14px;font-size:11px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;cursor:pointer;white-space:nowrap}.audit-install-close{background:none;border:none;color:#fff;font-size:18px;line-height:1;cursor:pointer;padding:0 2px;opacity:0.8}@media(max-width:480px){.audit-install-banner{flex-wrap:wrap}.audit-install-msg{flex:1 1 100%}}"; document.head.appendChild(s); } function showInstallBanner(){ if(sessionStorage.getItem('fpl_audit_install_dismissed'))return; if(window.matchMedia('(display-mode: standalone)').matches||navigator.standalone===true)return; var ua=navigator.userAgent; var isIOS=/iPad|iPhone|iPod/.test(ua)&&!('MSStream' in window); if(!isIOS&&!auditDeferredPrompt)return; var results=document.getElementById('results'); if(!results||document.getElementById('audit-install-banner'))return; var b=document.createElement('div');b.id='audit-install-banner';b.className='audit-install-banner'; var msg=isIOS?"Add First Principled to your home screen: tap the Share icon, then "Add to Home Screen."":"Add First Principled to your home screen for one-tap access."; b.innerHTML=""+msg+""+(isIOS?"":"")+""; results.insertBefore(b,results.firstChild); var nav=document.querySelector('.nav'); if(nav){b.style.position='sticky';b.style.top=nav.offsetHeight+'px';b.style.zIndex='90';} } function installAudit(){ if(!auditDeferredPrompt)return; auditDeferredPrompt.prompt(); auditDeferredPrompt.userChoice.then(function(){auditDeferredPrompt=null;dismissAuditInstall();}); } function dismissAuditInstall(){ try{sessionStorage.setItem('fpl_audit_install_dismissed','1');}catch(e){} var b=document.getElementById('audit-install-banner');if(b&&b.parentNode)b.parentNode.removeChild(b); } function lockResults(){ clearProgress();injectAuditStyles(); var rc=document.getElementById('results-content');if(!rc)return; rc.classList.add('audit-locked'); var ar=window.__auditResult||{}; var match=ar.model||ar.pattern||'Your business match'; var matchLead; if(PATH==='has_idea'){ matchLead="Your idea's readiness: "+match+"."; }else if(PATH==='has_business'){ matchLead="Your business pattern: "+match+"."; }else{ matchLead="You've matched with multiple business models. Here's your top match: "+match+"."; } var container=document.getElementById('results');container.style.position='relative'; var ov=document.createElement('div');ov.id='audit-gate-overlay';ov.className='audit-gate-overlay'; ov.innerHTML="

Your Results Are Ready

"+matchLead+" Your Independence Score and full breakdown are ready. Enter your email to unlock them, and we'll send a copy to your inbox too.

We'll only use your email to send your results and occasional updates. No spam, ever.

"; container.appendChild(ov); tsWhenReady(function(){tsRender('audit-ts-gate',function(t){tsGateToken=t;});}); teaserActive=true; document.addEventListener('mouseout',exitIntent); } function unlockResults(){ var inp=document.getElementById('audit-gate-email');var email=inp?inp.value.trim():''; var err=document.getElementById('gate-err'); if(!validEmail(email)){if(err)err.textContent='Please enter a valid email address.';return;} if(window.__TS_SITEKEY__&&window.turnstile&&!tsGateToken){if(err)err.textContent='Please complete the CAPTCHA below.';return;} var ar=window.__auditResult||{}; fetch('/api/subscribe',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({email:email,source:'audit'})}).catch(function(){}); fetch('/api/audit/email',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({email:email,token:tsGateToken,path:PATH,score:ar.score,pattern:ar.pattern,model:ar.model,bottleneck:ar.bottleneck})}).catch(function(){}); teaserActive=false;auditActive=false;document.removeEventListener('mouseout',exitIntent); var ov=document.getElementById('audit-gate-overlay');if(ov)ov.parentNode.removeChild(ov); var m=document.getElementById('audit-exit-modal');if(m)m.style.display='none'; var rc=document.getElementById('results-content');if(rc)rc.classList.remove('audit-locked'); resultsUnlocked=true;showInstallBanner(); } function exitIntent(e){if(!teaserActive)return;if(e.clientY>0)return;var m=document.getElementById('audit-exit-modal');if(m&&m.style.display==='flex')return;showExitModal();} function showExitModal(){ var m=document.getElementById('audit-exit-modal'); if(!m){m=document.createElement('div');m.id='audit-exit-modal';m.className='audit-exit-modal'; m.innerHTML="

Wait, don't lose your results.

You just spent real time answering these questions. Your Independence Score and your business match are ready right now. If you leave without your email, there's no way to get them back.

We'll only use your email to send your results and occasional updates. No spam, ever.

"; document.body.appendChild(m);} m.style.display='flex'; } function dismissExitModal(){var m=document.getElementById('audit-exit-modal');if(m)m.style.display='none';var inp=document.getElementById('audit-gate-email');if(inp)inp.focus();} function leaveExit(){teaserActive=false;auditActive=false;document.removeEventListener('mouseout',exitIntent);window.location.href='/';} // Cloudflare Turnstile (fail-open: a missing key or blocked script never traps the user). var tsStartToken=null,tsGateToken=null; function tsWhenReady(fn){if(!window.__TS_SITEKEY__)return;var n=0;(function p(){if(window.turnstile){fn();return;}if(n++>60)return;setTimeout(p,100);})();} function tsRender(id,onToken){if(!window.__TS_SITEKEY__||!window.turnstile)return false;var el=document.getElementById(id);if(!el||el.dataset.tsDone)return false;el.dataset.tsDone='1';try{window.turnstile.render('#'+id,{sitekey:window.__TS_SITEKEY__,callback:onToken,'error-callback':function(){onToken('');},'expired-callback':function(){onToken('');}});return true;}catch(e){return false;}} function showActualResults(){ hide('email-screen'); show('results'); document.getElementById('nav-label').textContent='Your Results'; if(PATH==='no_idea')buildResultNoIdea(); else if(PATH==='has_idea')buildResultHasIdea(); else buildResultHasBusiness(); try{var _ge=document.getElementById('gate-email');var _ar=window.__auditResult||{};fetch('/api/audit/save',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({path:PATH,answers:ANS,email:_ge?_ge.value.trim():'',score:_ar.score,pattern:_ar.pattern,bottleneck:_ar.bottleneck,subscores:_ar.subscores})}).catch(function(){});}catch(e){} } /* PATH A */ function buildResultNoIdea(){ var skill=arr('specific_skill');var exp=ANS.work_experience||'varied'; var svp=ANS.service_vs_product||'unsure';var ct=ANS.client_type||'unsure'; var urg=ANS.urgency||'medium';var ig=ANS.income_goal||'side'; var sp=ANS.social_presence||'none';var cc=ANS.content_comfort||'somewhat'; var ns=ANS.network_strength||'some';var se=ANS.sales_experience||'never'; var fear=arr('biggest_fear');var mot=arr('motivation'); var tScore=20,mScore=5,sScore=0; var cScore={'zero':15,'under100':20,'100to500':30,'500plus':40}[ANS.capital_available]||15; var tiScore={'under5':10,'5to10':18,'10to20':28,'20plus':38}[ANS.time_hours]||18; var total=Math.round((tScore+mScore+sScore+cScore+tiScore)/5); var recs=getModelsA_scored(ANS); var social=getSocialA(ct,cc,sp,ns,recs[0]); var tags=buildTagsA(exp,skill,urg,ig,sp); var html=TIER_STRIP+'

'+ '

Your Independence Score

'+ '

'+total+'

'+ '

out of 100

'+ '

The structure starts here.

'+ '

This is your baseline. Every arc moves it forward. The goal isn\'t a high score today. It\'s a higher one in 90 days.

'+ '

What this measures: how close your foundation is to producing income that doesn\'t depend on trading hours for dollars.

'+ '

'; html+='

'+tags.map(function(t){return ''+t+'';}).join('')+'

'; if(fear.length){ html+='

'+getFearResponse(fear[0])+'

'; } var patA=getPatternA(ANS); html+='

Your Pattern

'+ '

'+patA.name+'
'+
    ''+patA.desc+'

'; html+='

Two Opportunities That Fit Your Situation

'; recs.forEach(function(r,i){ html+='

'+
      'Option '+(i+1)+'
'+
      ''+
        ''+r.capital+''+
        ''+r.timeline+''+
      '
'+
      ''+r.name+'
'+
      ''+r.desc+'
'+
      'Your First Move: Do This Today
'+
      ''+r.step+'
'+
    '

'; }); html+='

'; var audienceModels=['content','digital','coaching','ecommerce','membership']; if(audienceModels.indexOf(recs[0].key)>=0&&cc!=='no'){ html+='

Your Social Media Strategy

'+ '

'+
        ''+social.platform+'
'+
        ''+social.strategy+'
'+
        'First Post: Do This This Week
'+
        ''+social.handle+'
'+
      '

'; } html+='

Already Have Your Own Idea? Test It Here.

'+ '

Check what\'s already true about the opportunity above. This is a lightweight version of the full Offer Validation Checklist, just enough to see where the idea stands.

'+ ivBuildHTML()+ ''+ ''+ '

'; window.__auditResult={score:total,pattern:(typeof patA!=='undefined'&&patA?patA.name:null),bottleneck:null,subscores:null,model:(typeof recs!=='undefined'&&recs&&recs[0]?recs[0].name:null)}; html+=buildCTA('no_idea',total); document.getElementById('results-content').innerHTML=html; } /* PATH B */ function buildResultHasIdea(){ var vs=ANS.validation_stage||'none';var sa=ANS.sales_attempt||'none'; var net=ANS.network_for_idea||'none';var pt=ANS.pricing_thinking||'none'; var ca=ANS.competition_awareness||'none';var pm=ANS.progress_made||'none'; var bb=arr('biggest_blocker');var ic=arr('idea_conviction'); var it=ANS.idea_type||'service';var tc=ANS.target_customer||'individuals'; var ap=arr('acquisition_plan');var urg=ANS.urgency||'medium'; var vScore=0; if(vs==='interested')vScore+=20;else if(vs==='asked')vScore+=35;else if(vs==='casual')vScore+=8; if(sa==='offered')vScore+=20;else if(sa==='yes')vScore+=30;else if(sa==='mentioned')vScore+=10; if(net==='yes')vScore+=15;else if(net==='definitely')vScore+=20;else if(net==='few')vScore+=7; if(pt==='researched')vScore+=10;else if(pt==='confident')vScore+=15;else if(pt==='rough')vScore+=5; if(ca==='aware')vScore+=8;else if(ca==='deep')vScore+=12; if(pm==='built')vScore+=5;else if(pm==='tested')vScore+=10;else if(pm==='research')vScore+=3; vScore=Math.min(vScore,100); var readiness=vScore<30?'Early Stage':vScore<60?'Building Momentum':'Ready to Launch'; var readColor=vScore<30?'badge-red':vScore<60?'badge-grey':'badge-green'; var gaps=getValidationGaps(vs,sa,net,pt,ca,pm,bb); var strategy=getFirstClientStrategy(net,ap,tc,it); var tags=['Idea: '+formatType(it),'Target: '+formatCustomer(tc)]; if(urg==='urgent')tags.push('Needs revenue in 90 days'); var html=TIER_STRIP+'

'+ '

Validation Readiness Score

'+ '

'+vScore+'

'+ '

out of 100

'+ '

'+readiness+'

'+ '

This score measures how validated your idea is right now. The higher it gets, the more confident you can be that someone will pay.

'+ '

'; html+='

'+ 'Validation Progress'+ ''+vScore+'%

'+ '

'+readiness+': '+getReadinessMessage(vScore)+'

'; html+='

'+tags.map(function(t){return ''+t+'';}).join('')+'

'; if(gaps.length){ html+='

Validation Gaps to Close

'+ '

'; gaps.forEach(function(g){ html+='

'+g.title+''+g.fix+'

'; }); html+='

'; } html+='

Your First Customer Strategy

'+ '

'+
      ''+strategy.title+'
'+
      ''+strategy.desc+'
'+
      'Do This Today
'+
      ''+strategy.step+'
'+
    '

'; window.__auditResult={score:vScore,pattern:readiness,bottleneck:null,subscores:null}; html+=buildCTA('has_idea',vScore); document.getElementById('results-content').innerHTML=html; } /* PATH C */ function buildResultHasBusiness(){ var rl=ANS.revenue_level||'under1k';var dl=ANS.documentation_level||'none'; var ts=ANS.team_situation||'solo';var pd=ANS.personal_dependency||'full'; var is_streams=ANS.income_streams||'one';var at=ANS.avg_transaction||'under500'; var ta=ANS.time_allocation||'all_delivery';var gt=ANS.growth_time||'under2'; var lt=ANS.long_term_plan||'grow';var nm=ANS.next_milestone||'7k'; var pb=arr('primary_bottleneck');var rr=ANS.retention_rate||'low'; var bt=ANS.business_type||'service';var gc=ANS.growth_capital||'none'; var mScore=scoreMomentum(rl,ANS.customer_count,rr); var sScore=scoreSystems(dl,ts,pd); var cScore=scoreCapital(at,is_streams,gc); var tiScore=scoreTime(ta,gt); var dScore=scoreDirection(bt,lt,nm); var total=Math.round((mScore+sScore+cScore+tiScore+dScore)/5); var scores={Direction:dScore,Momentum:mScore,Systems:sScore,Capital:cScore,Time:tiScore}; var bn=pb.length?pb[0]:getBottleneckFromScores(scores); var pattern=getPatternC(total,bn); var tier=getTierC(total,mScore); var html=TIER_STRIP+'

'+ '

Your Independence Score

'+ '

'+total+'

'+ '

out of 100

'+ '

Your Pattern

'+'

'+pattern.name+'

'+ '

'+pattern.desc+'

'+ '

Five dimensions make up this score: Direction, Momentum, Systems, Capital, and Time.

'+ '

'; html+='

'; var SS_TIP={Direction:'How clearly defined your business focus is: one market, one mechanism, one goal.',Momentum:'How consistent and growing your current revenue is.',Systems:'How much of the business runs without you doing the work yourself.',Capital:'How much cash you have on hand to invest in growth.',Time:'How much of your week goes to growth work instead of day-to-day delivery.'}; Object.keys(scores).forEach(function(k){ var v=scores[k],cls=v<35?'low':v<65?'mid':'good'; html+='

'+v+'

'+k+'

'; }); html+='

'; var bnData=getBottleneckData(bn,scores); html+='

Primary Bottleneck

'+ '

'+
      'Where the structure needs work most
'+
      ''+bnData.title+'
'+
      ''+bnData.desc+'
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      'Specific Next Move
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      ''+bnData.step+'
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    '

'; html+='

Tools That Address This Directly

'; bnData.tools.forEach(function(t){ html+='

'+t.name+'

'+t.desc+'

'; }); html+='

'; window.__auditResult={score:total,pattern:pattern.name,bottleneck:bnData.title,subscores:scores}; html+=buildCTA('has_business',total,tier); document.getElementById('results-content').innerHTML=html; } /* ── MODELS ── */ var MODELS={ consulting:{name:'High-Value Consulting or Fractional Work',capital:'$0 to start',timeline:'First revenue: 14 to 30 days', platform:'LinkedIn',desc:'Sell direct access to your expertise. One or two retainer clients at $2,000 to $8,000 a month is a realistic 90-day target for most professional backgrounds. No product to build. No audience needed.', step:'Write one sentence: "I help [specific type of person] with [specific problem] so they can [result]." Send it to five people you know today and ask: "Do you know anyone dealing with this?"'}, coaching:{name:'Online Coaching or Advisory Practice',capital:'$0 to start',timeline:'First revenue: 7 to 21 days', platform:'Instagram Reels and TikTok',desc:'Structured paid guidance online: session-based or monthly retainer. High value, high margin, and fast to start. The fastest path to income for anyone whose strength is helping people through decisions or change.', step:'Today, message three people in your life who have the exact problem you solve. Offer each a free 45-minute call. At the end ask: "Would you pay for an ongoing version of this?" That question is your first close.'}, productized:{name:'Productized Service',capital:'$0 to start',timeline:'First revenue: 21 to 45 days', platform:'LinkedIn for B2B clients. Instagram if your clients are consumers.',desc:'Package a specific skill into a fixed-price, fixed-scope delivery. One outcome. One price. Delivered the same way every time.', step:'This weekend, write your offer in one sentence: "I help [specific person] achieve [specific result] in [timeframe] for $[price]." Pick a price between $500 and $2,000. Message 10 people in your network.'}, agency:{name:'Social Media or Done-For-You Service',capital:'$0 to start',timeline:'First revenue: 14 to 30 days', platform:'LinkedIn for business clients. Instagram and TikTok for consumer brands.',desc:'Deliver results for businesses: social media management, content creation, marketing, or operations. High demand, fast to start, zero capital needed.', step:'Pick one service you can deliver. Price it at $500 to $1,500 a month. Message five small businesses today with a specific result: "I noticed your Instagram hasn\'t posted in three weeks. I can fix that."'}, digital:{name:'Digital Product or Template Pack',capital:'$0 to start',timeline:'First revenue: 60 to 90 days', platform:'TikTok or Instagram for short-form. YouTube for tutorials. Sell the product to the audience.',desc:'Create once, sell repeatedly. A guide, template, course, or toolkit built around what you already know. Slower to first revenue but strong leverage once built.', step:'List the five most common questions people ask you in your area of expertise. The most frequent one is your first product. Write a five-page guide answering it completely this weekend. Price it between $27 and $97.'}, newsletter:{name:'Newsletter and Content Brand',capital:'$0 to start',timeline:'First revenue: 6 to 18 months', platform:'Pick one platform first. YouTube for long-form. TikTok or Instagram for short-form. The newsletter is the email layer underneath.',desc:'Build an audience around a specific topic you know well. Monetize through sponsorships, products, or services as the audience grows.', step:'Write the first issue of your newsletter this weekend. 500 words on the one thing most people get wrong in your area. Set up a free Beehiiv account. Send it to everyone you know.'}, health:{name:'Health, Fitness, or Wellness Coaching',capital:'$0 to start',timeline:'First revenue: 7 to 21 days', platform:'Instagram Reels and TikTok. Post one short video per day showing what you know.',desc:'Online coaching in health, fitness, nutrition, or wellness. Large market, fast to start, zero capital. Short-form video demonstrating expertise attracts exactly the people who will pay for coaching.', step:'Today, film a 60-second video explaining one common mistake people make in your health area. Post it to Instagram Reels and TikTok. Caption: "I help [specific person] with [specific outcome]. DM me if this is you."'} }; var MODELS_A=[ {key:'service',name:'Service Business',s:[1,1,3,2,1],aff:[],capital:'$0 to start',timeline:'First revenue: 7 to 21 days',desc:'Sell your skill directly as a service: consulting, freelancing, bookkeeping, done-for-you work. One or two clients at a real monthly rate is a realistic 90-day target. No product to build and no audience needed.',step:'Write one sentence: "I help [specific person] with [specific problem] so they can [result]." Send it to five people you know today and ask if they know anyone dealing with that.'}, {key:'agency',name:'Agency or Done-For-You',s:[2,2,3,3,2],aff:['operations','selling'],capital:'Under $500 to start',timeline:'First revenue: 21 to 45 days',desc:'Deliver an outcome for businesses: social media, content, marketing, or operations: and grow by adding a small team. A higher ceiling than solo service work, still near-zero capital to start.',step:'Pick one service you can deliver. Price it at $500 to $1,500 a month. Message five small businesses today with a specific observation and a specific fix.'}, {key:'digital',name:'Digital Products',s:[1,3,2,4,1],aff:['teaching','creative'],capital:'$0 to start',timeline:'First revenue: 2 to 4 months',desc:'Build once, sell repeatedly: a guide, template, course, or toolkit built around what you already know. Slower to first revenue than services, but every sale after the first is near-pure margin.',step:'List the five questions people ask you most in your area. The most common one is your first product. Write a short, complete guide answering it this weekend and price it between $27 and $97.'}, {key:'content',name:'Content & Media',s:[1,4,2,4,1],aff:['creative','teaching'],capital:'$0 to start',timeline:'First revenue: 4 to 12 months',desc:'Build an audience around a topic you know well, then monetize through sponsorship, products, or services. The slowest path to a first dollar and the highest ceiling: leverage compounds once the audience exists.',step:'Publish your first piece this week: one thing most people get wrong in your area. Pick one platform and post on it daily for 90 days without switching.'}, {key:'coaching',name:'Coaching & Education',s:[1,1,3,2,1],aff:['coaching','teaching','health'],capital:'$0 to start',timeline:'First revenue: 7 to 21 days',desc:'Guide people through a decision or transformation, one-on-one or in groups. High margin, fast to start, and the quickest path to income for anyone whose strength is helping people change.',step:'Message three people who have the exact problem you solve. Offer each a free 45-minute call. At the end ask: "Would you pay for an ongoing version of this?"'}, {key:'ecommerce',name:'Ecommerce',s:[3,3,2,3,3],aff:['selling'],capital:'$500 to $2,000 to start',timeline:'First revenue: 2 to 4 months',desc:'Sell physical products online through your own store or a marketplace. Real demand and clear mechanics, but inventory and ads mean you need some capital and a tolerance for thin early margins.',step:'Pick one product and one channel (Shopify, Etsy, or Amazon). List a single SKU this week and run $50 of traffic to it to see whether anyone buys before you scale inventory.'}, {key:'membership',name:'Membership & Community',s:[1,3,2,3,1],aff:['coaching','creative'],capital:'$0 to start',timeline:'First revenue: 2 to 4 months',desc:'Recurring paid access to a group, content, or ongoing support. Predictable monthly revenue once it exists, but it only works after you have built enough trust to gather people in one place.',step:'Define the one outcome your community delivers and a monthly price. Invite ten people you already know to a free first month and ask what would make them stay.'}, {key:'saas',name:'Software / SaaS',s:[2,4,4,4,2],aff:['technical'],capital:'Under $500 to start',timeline:'First revenue: 4 to 12 months',desc:'Build subscription software that solves a recurring problem. The highest scalability and best margins here, but it demands real skill and the longest runway to first revenue.',step:'Write down the exact workflow your software replaces and who pays for it today. Get five potential users to describe the problem in their own words before you write a line of code.'}, {key:'physical',name:'Physical Products',s:[3,3,2,3,3],aff:['creative','operations'],capital:'$500 to $2,000 to start',timeline:'First revenue: 2 to 4 months',desc:'Make or source a physical product and sell it directly. Tangible and defensible, but you carry cost, inventory, and fulfillment from day one.',step:'Make or order ten units of one product. Sell them by hand: in person, to your network, or at one local market: before you invest in a bigger run.'}, {key:'subbox',name:'Subscription Box',s:[3,3,2,2,3],aff:['operations'],capital:'$500 to $2,000 to start',timeline:'First revenue: 2 to 4 months',desc:'Recurring physical product delivery on a schedule. Predictable revenue like a membership, but with the inventory, packing, and shipping of a physical business.',step:'Curate one box and pre-sell ten subscriptions before you buy any stock. If ten people commit, you have a business; if they do not, you have risked nothing.'}, {key:'consulting',name:'Consulting',s:[1,1,3,3,1],aff:['technical'],capital:'$0 to start',timeline:'First revenue: 7 to 21 days',desc:'Sell your judgment, not your hours: advising, auditing, or a retainer built around a specific decision you help people make. Because the value is the guidance itself, the same expertise repackages into frameworks, workshops, or higher-tier retainers as you go, a slightly higher ceiling than straight service delivery.',step:'Name the specific decision or problem you help people navigate, then price a single advisory engagement around it: a one-time strategy session or a monthly retainer. Message five people in your network facing that decision right now.'}, {key:'realestate',name:'Real Estate',s:[4,3,3,3,4],aff:['selling','operations'],capital:'$2,000 to $10,000+ to start',timeline:'First revenue: 3 to 6 months',desc:'Buy, wholesale, or manage property for rental income or resale profit. The most capital-intensive path here, but also one of the most durable: real estate holds value and keeps producing income independent of your day-to-day time once it is in place.',step:'Pick one strategy: wholesaling, a single rental property, or house hacking: and spend this week getting pre-approved or lining up your first deal source (an agent, wholesaler, or off-market list) before you commit capital.'} ]; function getModelsA_scored(A){ A=A||{}; var capital={zero:1,under100:2,'100to500':3,'500plus':4}[A.capital_available]||1; var hours={under5:1,'5to10':2,'10to20':3,'20plus':4}[A.time_hours]||2; var urgTol={urgent:1,medium:2,patient:3,longterm:4}[A.urgency]||2; var expSkill={corporate:3,technical:4,commercial:3,creative:3,service:2,varied:2}[A.work_experience]||2; var ssk=A.specific_skill;var hasSkill=(ssk&&(Array.isArray(ssk)?ssk.length>0:ssk!=='none'))?1:0; var skillList=Array.isArray(ssk)?ssk:[]; var skillCap=Math.min(4,expSkill+hasSkill); var svp=A.service_vs_product;var scalePref=svp==='product'?1:(svp==='unsure'?0.5:0.2); var scored=MODELS_A.map(function(m){ var startup=m.s[0],time=m.s[1],skill=m.s[2],scale=m.s[3],capreq=m.s[4]; var fit=100; fit-=14*Math.max(0,capreq-capital); fit-=10*Math.max(0,startup-capital); var room=Math.min(4,skillCap+(hours>=3?1:0)); fit-=11*Math.max(0,skill-room); fit-=(A.urgency==='urgent'?15:8)*Math.max(0,time-urgTol); fit+=5*scale*(0.4+scalePref); if(A.urgency==='urgent')fit+=4*(4-time); fit+=3*(4-capreq); // Skill-type affinity: rewards matching what the person actually said // they're good at (specific_skill) against each model's natural skill // profile, so near-identical categories (Service/Coaching/Consulting) // differentiate on the user's answer instead of a fixed scale edge // winning outright every time. Models with no listed affinity (Service) // are the generalist option and get a flat baseline instead of a match // bonus, reflecting that they don't need any particular specialty. var aff=m.aff||[]; if(aff.length){ var overlap=aff.filter(function(a){return skillList.indexOf(a)>=0;}).length; fit+=6*overlap; } else { fit+=3; } // Consulting must clear a real bar before its skill-affinity bonus counts: // a named technical/professional skill AND a corporate/professional-services // background (work_experience:'corporate' is literally "business, finance, // law, or consulting" in its own answer text) - the closest existing signal // for "diagnoses a problem and hands over a plan," as opposed to generic // selling ability or hands-on delivery work. Without both, Consulting's // overlap bonus above is clawed back so it can't win purely as the default // catch-all for any smart, non-technical generalist. if(m.key==='consulting'&&!(skillList.indexOf('technical')>=0&&A.work_experience==='corporate')){ fit-=6*aff.filter(function(a){return skillList.indexOf(a)>=0;}).length; } // Coaching becomes the default landing spot for anyone who works directly // with people (service_vs_product:'service') and doesn't clear the // Consulting bar above, replacing Consulting as the catch-all for // high-skill generalists who don't have a named technical/corporate profile. if(m.key==='coaching'&&A.service_vs_product==='service'&&!(skillList.indexOf('technical')>=0&&A.work_experience==='corporate')){ fit+=3; } return {m:m,fit:fit}; }); scored.sort(function(a,b){return b.fit-a.fit;}); return [scored[0].m,scored[1].m]; } // Path A pattern system: names the behavioral pattern keeping someone from // starting, using the same behavioral-input fields (fear, past attempts, // commitment) that already exist in the no-idea path's questions. var PATTERNS_A={ overthinker:{name:'Overthinker',desc:'You\'ve researched every angle. You know the risks, the numbers, and the reasons it might not work. What you don\'t have yet is a decision. More research isn\'t getting you closer. A decision would.'}, opentabs:{name:'Open Tabs',desc:'You\'ve started a few different directions. A domain here, a notebook there, an idea you looked into last spring. None of them got past the first step. The problem isn\'t a lack of ideas. It\'s picking one and staying with it.'}, treadmill:{name:'Treadmill',desc:'You\'re busy, genuinely busy. But most of that motion isn\'t moving your business forward. You\'re working hard on things that don\'t compound. The fix isn\'t more hours. It\'s redirecting the ones you already have.'}, procrastinator:{name:'Procrastinator',desc:'You\'ve been meaning to start for a while now. Every few months you think about it again, then life gets busy and it goes back on the shelf. The idea keeps coming back because part of you already knows you want this. The only thing missing is a start date.'} }; function getPatternA(A){ A=A||{}; var fear=(A.biggest_fear&&Array.isArray(A.biggest_fear))?A.biggest_fear:(A.biggest_fear?[A.biggest_fear]:[]); var pa=A.past_attempts||''; var cm=A.commitment||''; var hasFear=function(f){return fear.indexOf(f)>=0;}; if((hasFear('nobuy')||hasFear('cantdeliver'))&&cm==='considering')return PATTERNS_A.overthinker; if(hasFear('nowhat')&&pa==='tried')return PATTERNS_A.opentabs; if(hasFear('notime')&&(pa==='some_success'||pa==='stopped'))return PATTERNS_A.treadmill; if(cm==='exploring'&&(pa==='never'||pa==='stopped'))return PATTERNS_A.procrastinator; if(cm==='considering')return PATTERNS_A.overthinker; if(pa==='tried')return PATTERNS_A.opentabs; if(hasFear('notime'))return PATTERNS_A.treadmill; if(cm==='exploring')return PATTERNS_A.procrastinator; return PATTERNS_A.procrastinator; } // Idea-validation bonus section (lightweight): the same weighted checklist // engine as the standalone Offer Validation Checklist, condensed to an // overall score + the 2-3 lowest-scoring categories (not the full 16-item // breakdown: that lives behind the real tool once someone subscribes). var IV_ITEMS=[ {id:'p1',cat:'Problem',w:6,t:'The problem is specific, not vague.'}, {id:'p2',cat:'Problem',w:6,t:'You can describe who has this problem in one sentence.'}, {id:'p3',cat:'Problem',w:8,t:'People are already paying someone else to solve this problem.'}, {id:'p4',cat:'Problem',w:5,t:'You have personally experienced or observed this problem.'}, {id:'m1',cat:'Market',w:8,t:'You can name five specific people to contact this week.'}, {id:'m2',cat:'Market',w:7,t:'Your target customer has money to spend on this.'}, {id:'m3',cat:'Market',w:6,t:'The market is large enough to reach your income target.'}, {id:'m4',cat:'Market',w:6,t:'You have a channel to reach this market without paid ads.'}, {id:'o1',cat:'Offer',w:6,t:'Your offer delivers one specific outcome, not a list of features.'}, {id:'o2',cat:'Offer',w:5,t:'You can state the outcome in one sentence a 12-year-old would understand.'}, {id:'o3',cat:'Offer',w:6,t:'Your price is realistic compared to the value of the outcome.'}, {id:'o4',cat:'Offer',w:5,t:'You can deliver the outcome in 30 to 90 days.'}, {id:'o5',cat:'Offer',w:5,t:'You can deliver this to your first customer without hiring anyone.'}, {id:'v1',cat:'Validation',w:10,t:'At least one person in the target market has said they would pay for this.'}, {id:'v2',cat:'Validation',w:6,t:'You have asked three potential customers what their biggest concern about buying would be.'}, {id:'v3',cat:'Validation',w:5,t:'You are comfortable making this offer to a stranger this week.'} ]; var IV_FIXES={p1:'Narrow the problem to a single concrete situation you could describe to one person.',p2:'Write one sentence naming exactly who has this problem: a specific role or situation, not "everyone".',p3:'Find who people currently pay (a competitor, freelancer, or workaround) to confirm the problem is worth money.',p4:'Talk to three people who live this problem so your understanding comes from reality, not assumption.',m1:'List five real people by name you could contact this week; if you cannot, your customer is still too broad.',m2:'Confirm your customer already spends money in this category, not just that they would like a solution.',m3:'Estimate how many reachable customers you need to hit your income target: and whether that many exist.',m4:'Identify one channel (a network, community, or platform) where these customers already gather, so you do not need ads.',o1:'Cut your offer down to one specific outcome and delete the feature list.',o2:'Rewrite the outcome so a 12-year-old would understand it: if it needs jargon, it is not clear yet.',o3:'Set a price that reflects the value of the outcome, then sanity-check it against what people pay today.',o4:'Scope the offer so you can deliver a result within 30 to 90 days; a longer wait kills early momentum.',o5:'Redesign the first delivery so you can fulfill it alone, without hiring or tools you do not have.',v1:'Make a direct offer to one real person and get a yes or no: interest is not validation, payment intent is.',v2:'Ask three potential buyers what would stop them from buying, and write down the exact objections.',v3:'Practice your one-sentence offer until you would say it to a stranger without flinching.'}; function ivToggle(el){el.classList.toggle('iv-checked');} function ivBuildHTML(){ var byCat={}; IV_ITEMS.forEach(function(it){(byCat[it.cat]=byCat[it.cat]||[]).push(it);}); var h=''; Object.keys(byCat).forEach(function(cat){ h+='

'+cat+'

'; byCat[cat].forEach(function(it){ h+='

'+it.t+'

'; }); h+='

'; }); return h; } // The expandable "See all N tools" panels on the tier cards were shipped with // onclick="toggleTools(...)" but no such function existed anywhere in this // file (only toggleMulti, a different helper): so clicking did nothing while // the panel's own CSS class (.tool-list) also never had a display:none rule, // leaving it permanently visible. Real toggle, matching the working version // already shipped on the pricing page (toggleToolList). function toggleTools(id,btn){ var el=document.getElementById(id);var b=document.getElementById(btn); if(!el||!b)return; var open=el.style.display==='block'; el.style.display=open?'none':'block'; b.innerHTML=(open?'▼ '+b.dataset.label:'▲ Hide full list'); } function ivShowResult(){ var checked={}; document.querySelectorAll('.iv-item.iv-checked').forEach(function(el){checked[el.dataset.id]=true;}); var total=0,catScore={}; IV_ITEMS.forEach(function(it){ catScore[it.cat]=catScore[it.cat]||{got:0,max:0}; catScore[it.cat].max+=it.w; if(checked[it.id]){total+=it.w;catScore[it.cat].got+=it.w;} }); var gaps=Object.keys(catScore).map(function(cat){return {cat:cat,pct:Math.round(100*catScore[cat].got/catScore[cat].max)};}); gaps.sort(function(a,b){return a.pct-b.pct;}); var topGaps=gaps.filter(function(g){return g.pct<100;}).slice(0,3); var body='

'+total+'/100

'; if(topGaps.length){ body+='

Where the gaps are

'; topGaps.forEach(function(g){ var worst=null; IV_ITEMS.filter(function(it){return it.cat===g.cat&&!checked[it.id];}).sort(function(a,b){return b.w-a.w;}).forEach(function(it){if(!worst)worst=it;}); body+='

'+g.cat+': '+(worst?IV_FIXES[worst.id]:'')+'

'; }); } else { body+='

No major gaps: this idea is close to ready.

'; } body+='Get Your Full 16-Point Breakdown: Start Builder'; var out=document.getElementById('iv-result'); out.innerHTML=body;out.style.display='block'; try{var _ge=document.getElementById('gate-email');fetch('/api/audit/idea-validation',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({email:_ge?_ge.value.trim():'',checked_items:Object.keys(checked),score:total,gaps:topGaps})}).catch(function(){});}catch(e){} } function getModelsA(skill,exp,svp,ct,urg){ var recs=[]; if(has('specific_skill','health'))recs.push(MODELS.health); else if(has('specific_skill','coaching'))recs.push(MODELS.coaching); else if(has('specific_skill','teaching'))recs.push(MODELS.coaching); else if(has('specific_skill','selling')||has('specific_skill','operations'))recs.push(MODELS.consulting); else if(has('specific_skill','creative'))recs.push(svp==='product'?MODELS.digital:MODELS.agency); else if(has('specific_skill','technical'))recs.push(svp==='product'?MODELS.digital:MODELS.productized); else{ if(exp==='corporate'||exp==='commercial')recs.push(MODELS.consulting); else if(exp==='creative')recs.push(ct==='b2b'?MODELS.agency:MODELS.digital); else if(exp==='technical')recs.push(MODELS.productized); else if(exp==='service')recs.push(MODELS.coaching); else recs.push(MODELS.productized); } if(recs.length<2){ if(svp==='product')recs.push(recs[0]===MODELS.digital?MODELS.newsletter:MODELS.digital); else if(ct==='b2b')recs.push(recs[0]===MODELS.consulting?MODELS.productized:MODELS.consulting); else recs.push(recs[0]===MODELS.coaching?MODELS.health:MODELS.coaching); } if(urg==='urgent'){ var fast=[MODELS.consulting,MODELS.coaching,MODELS.agency,MODELS.health]; if(fast.indexOf(recs[0])<0){recs.unshift(MODELS.consulting);recs=recs.slice(0,2);} } return recs.slice(0,2); } function getSocialA(ct,cc,sp,ns,primaryModel){ var platform,strategy,handle; if(sp==='established'||sp==='growing'){ platform='Your Existing Audience'; strategy='You already have followers who trust you. The fastest path to first revenue isn\'t more content: it\'s making a clear offer to the people already watching. One direct post to a warm audience outperforms six months of content with no offer.'; handle='This week, post a direct offer to your existing audience. Not "let me know if you want help": a specific service or product at a specific price with a clear call to action. That single post can produce your first sale.'; } else { platform='Post Where Your Customer Already Spends Time'; strategy='Post 1 to 2 times per day, every day. Each post should address one specific problem your target customer has: not promote what you\'re selling. Show what you know. Share one insight, one mistake people make, or one thing most people get wrong. The people who find it useful start following. The followers become clients. Consistency matters more than platform. Pick one, post daily for 90 days, and don\'t switch.'; handle='Post your first piece of content today before you do anything else. Topic: one thing most people misunderstand about the problem you solve. Keep it short, direct, and genuinely useful. Post it wherever your target customer already spends their time online. Do the same thing tomorrow.'; } return{platform:platform,strategy:strategy,handle:handle}; } function buildTagsA(exp,skill,urg,ig,sp){ var tags=[]; var eMap={corporate:'Corporate background',technical:'Technical background',creative:'Creative background',service:'Service background',commercial:'Commercial background',varied:'Varied background'}; if(eMap[exp])tags.push(eMap[exp]); if(skill.length)tags.push('Skill: '+formatSkill(skill[0])); var uMap={urgent:'Needs income in 90 days',medium:'6-month runway',patient:'Building for the future',longterm:'Long-term investment'}; if(uMap[urg])tags.push(uMap[urg]); var iMap={side:'Target: $500-2K/mo',meaningful:'Target: $2K-5K/mo',replace:'Target: Replace income',high:'Target: $10K+/mo'}; if(iMap[ig])tags.push(iMap[ig]); if(sp!=='none')tags.push('Has online presence'); return tags; } function getFearResponse(fear){ var map={ nobuy:'Most people who think nobody will pay haven\'t made a direct ask yet. The only way to know is to make a specific offer to a specific person. Everything else is assumption.', nowhat:'Not knowing what to sell is the most common starting point. It\'s not a problem: it\'s the first question. The business model cards above are built around what you actually have to offer.', notime:'10 hours a week is enough to build something real. The constraint is focus, not time. The first move takes less than an hour.', cantdeliver:'The best first offer is something you\'ve done many times already. You don\'t deliver something new: you deliver something familiar for the first time as a professional.', judgment:'Every person who built something went through this. The fear of judgment fades exactly when you get your first customer. Until then, the only cure is a small, specific first step.', triedfailed:'Starting before doesn\'t predict stopping again. The structure changes. Most people who tried before didn\'t have a specific offer for a specific person with a specific first move.' }; return map[fear]||'The most common fear at this stage is the most fixable one. The first step is always smaller than it looks.'; } function getValidationGaps(vs,sa,net,pt,ca,pm,bb){ var gaps=[]; if(vs==='none')gaps.push({title:'You haven\'t talked to any potential customers yet',fix:'This is the most important step. Talk to five people this week who have the problem you\'re solving. Ask what they\'ve already tried and what they\'d pay for.'}); if(sa==='none')gaps.push({title:'You haven\'t made any offer yet',fix:'Making an offer: even a rough one: tells you more than any research. Message one person today with a specific offer and see what happens.'}); if(net==='none')gaps.push({title:'You don\'t have obvious people to reach out to',fix:'Start with anyone adjacent. Former colleagues, people in relevant online groups, or connections who work in your target industry. One warm introduction is worth 100 cold messages.'}); if(pt==='none')gaps.push({title:'You haven\'t figured out what to charge yet',fix:'Research what similar services or products charge. Then pick a number and make an offer. You can adjust pricing: but you can\'t adjust not making an offer.'}); if(ca==='none')gaps.push({title:'You haven\'t looked at who else offers this',fix:'Spend 30 minutes searching for alternatives. Competition proves demand. Understanding it helps you position differently.'}); if(pm==='none')gaps.push({title:'Nothing has been built or tested yet',fix:'Build the smallest possible version this week. A one-page description, a rough outline, a single deliverable. Something a potential customer could actually react to.'}); return gaps.slice(0,4); } function getFirstClientStrategy(net,ap,tc,it){ if(net==='definitely'||net==='yes'){ return{ title:'Warm Network: Reach Out Directly This Week', desc:'You have people who need this. That\'s the most valuable starting asset in the business. The first client almost never comes from a stranger: they come from someone who already knows and trusts you.', step:'Make a list of every person in your network dealing with this problem. Message the top five today. Be direct: "I\'m starting a [type] business and I thought of you. Would you have 20 minutes to give me feedback?" Feedback conversations turn into clients.' }; } else if(arr('acquisition_plan').indexOf('social')>=0||arr('acquisition_plan').indexOf('content')>=0){ return{ title:'Content-First: Post Before You Build', desc:'Your plan to use social media is the right call. The fastest way to attract your first customer through content is to start posting before anything is built or ready.', step:'Post one piece of content today about the problem you solve. Not a sales post: an insight post. The person who comments or messages asking for more is your first prospect.' }; } else { return{ title:'Direct Outreach: Start Cold If You Have To', desc:'Without a warm network or existing audience, direct outreach is the fastest path. Cold outreach has a low response rate: but one yes is all you need.', step:'Identify 20 specific people or businesses who have your target problem. Find their contact info. Send each a short, specific message this week. Reference something real about their situation and offer to solve one specific thing. Follow up once after five days.' }; } } function getReadinessMessage(score){ if(score<30)return'Focus on talking to potential customers before building anything.'; if(score<60)return'You\'re making progress. Close the remaining gaps before launch.'; return'You\'re close. Review the gaps and make your first real offer this week.'; } function formatType(v){var m={service:'Service business',digital:'Digital product',physical:'Physical product',content:'Content brand',software:'Software',agency:'Agency'};return m[v]||v;} function formatCustomer(v){var m={smb:'Small businesses',professionals:'Professionals',individuals:'Individuals',consumers:'Consumers',corporate:'Corporate teams',specific:'Known customer type'};return m[v]||v;} function formatSkill(v){var m={teaching:'Teaching',technical:'Technical',selling:'Sales',creative:'Creative',coaching:'Coaching',operations:'Operations',health:'Health'};return m[v]||v;} /* PATH C SCORING */ function scoreMomentum(rl,cc,rr){ var r={'under1k':10,'1k_3k':25,'3k_7k':45,'7k_15k':65,'15kplus':80}[rl]||10; var c={'1to3':10,'4to10':25,'11to30':40,'30plus':55}[cc]||10; var rt={'low':5,'some':15,'half':25,'most':35,'high':45}[rr]||5; return Math.min(Math.round((r+c+rt)/3),100); } function scoreSystems(dl,ts,pd){ var d={'none':0,'minimal':10,'basic':25,'good':45,'full':65}[dl]||0; var t={'solo':0,'occasional':10,'contractors':20,'small_team':35,'team':50}[ts]||0; var p={'full':0,'mostly':15,'partial':30,'mostly_delegated':50,'independent':70}[pd]||0; return Math.min(Math.round((d+t+p)/3),100); } function scoreCapital(at,is_str,gc){ var a={'under500':10,'500to2k':25,'2k_5k':45,'5k_10k':60,'10kplus':75}[at]||10; var i={'one':10,'two':25,'three_plus':45}[is_str]||10; var g={'none':5,'200to500':15,'500to2k':30,'2kplus':50}[gc]||5; return Math.min(Math.round((a+i+g)/3),100); } function scoreTime(ta,gt){ var t={'all_delivery':5,'mostly_delivery':15,'split':35,'mostly_growth':55,'all_growth':75}[ta]||5; var g={'under2':5,'2to5':20,'5to10':40,'10plus':60}[gt]||5; return Math.min(Math.round((t+g)/2),100); } function scoreDirection(bt,lt,nm){ var b=bt&&bt!=='unsure'?30:10; var l={'lifestyle':40,'grow':50,'scale':60,'exit':65,'unsure':15}[lt]||15; var n={'3k':25,'7k':40,'15k':55,'30k':65,'50kplus':75}[nm]||25; return Math.min(Math.round((b+l+n)/3),100); } function getBottleneckFromScores(scores){ return Object.keys(scores).reduce(function(a,b){return scores[a]=70)return{name:'The Architect',desc:'The business has structure that functions without your daily input. What you built is closer to an asset now than a job.'}; if(total>=50)return{name:'The Operator',desc:'Real systems are running. You\'re working on the business more than in it. You\'re not doing everything anymore, but you\'re still the one steering it day to day.'}; if(total>=35)return{name:'The Manager',desc:'You\'ve started handing pieces off, but you\'re still holding the whole thing together. Systems exist in your head more than on paper. You\'re managing people and processes actively instead of stepping back from them.'}; return{name:'The Bottleneck',desc:'Nothing happens in this business without you. Every decision, every task, every client conversation runs through you personally. That\'s not a flaw. It\'s where every business starts. It\'s also the one thing that has to change next.'}; } function getTierC(total,mScore){ if(total>=65||mScore>=60)return'architect'; if(total>=40||mScore>=35)return'operator'; return'builder'; } function buildCTA(path,score,tier){ var html=''; // Email captured on gate screen before results // Pick your path html+='

Pick Your Path

'; html+='

Every tier is open to anyone at any stage. Read each one and choose the outcome that fits where you want to go.

'; // STARTER (free) html+='

'; html+='

Your First 7 Days

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Starter

'; html+='

No card required

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See exactly what the platform does before you commit to anything. Build your first idea, validate it, and talk to Radix.

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✓Idea Generator

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✓Offer Validation Checklist with real readiness score

'; html+='

✓Radix AI for 7 days

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✓Audit results saved permanently

'; html+='

'; html+='Start Free, No Card Required'; html+='

'; // BUILDER html+='

'; html+='

Foundation

'; html+='

Builder

'; html+='

$49/month

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or $499/year: save $89

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The practice starts here. Install direction, reach first revenue, and establish the structural baseline. Everything else builds from this arc.

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✓Idea Generator: Surface viable business ideas from what you already know

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✓Offer Validation Checklist: 15 questions that tell you if people will actually pay before you build

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✓Marketing Channel Guide: The right channel for your model, audience, and available time

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✓Business Model Matcher: Rank 21 business models against your priorities using adjustable sliders

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✓Launch Checklist: The complete pre-launch sequence from offer defined to first outreach sent

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✓Financial Basics Guide: The money side of running a business in plain language

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✓Startup Checklist: A step-by-step setup guide from LLC filing to first invoice

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✓Weekly Recalibration: A 15-minute weekly practice that keeps the arc on track

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✓Radix AI: Full Radix reasoning, always available

'; html+='

'; html+='Start Builder →'; html+='

Idea Generator

Get one specific named business idea built around your skills, your time, and your goals. Includes a target customer, a reason it fits you, a first action, and a capital estimate. Powered by Radix AI.

Offer Validation Checklist

Score your business idea from 0 to 100. Get a specific list of gaps with a one-sentence fix for each. Find out your strongest next move before you spend money building anything.

Business Model Matcher

Rank 21 business models against your priorities using adjustable sliders. See which models fit your skills, your capital, your time, and your lifestyle goals. Updates live as you adjust.

Startup Checklist

A step-by-step setup guide from LLC filing to first invoice. Six phases, checkable items, and direct links to where to complete each step. Your progress saves automatically.

Entity Selection Guide

Answer two questions and see what business structure people in your situation commonly choose. Plain-language breakdown of Sole Prop, LLC, and S-Corp with a state-by-state filing cost table.

Startup Cost Estimator

Select your business model and the tools you need. Get a realistic one-time startup cost and monthly recurring estimate in 2 minutes. Covers service, digital, content, and local business models.

Business Name Generator

Tell us what your business does and who it serves. Get name ideas across four styles. Save your favorites. Check domain, social handle, and trademark availability with one click.

Weekly Recalibration

A 15-minute Monday practice. Review last week, set your one priority for this week, and log your progress. The habit that keeps your business on track when everything else is pulling at your attention.

Launch Checklist

Everything to do before your first offer goes live. Domain, legal setup, payment processing, business email, and your first outreach. Check each item off as you complete it.

Marketing Channel Guide

Find out which marketing channels fit your business model and your available time. Ranked by ROI for your specific situation so you\'re not wasting hours on the wrong platform.

Financial Basics Guide

The money fundamentals every new business owner needs. Pricing basics, profit margins, tax set-aside rules, and how to separate personal and business finances from day one.

Revenue Goal Calculator

Enter your income target and work backwards to client count, average deal size, and conversion rate. Turns abstract goals into specific weekly numbers you can actually hit.

First Client Framework

A step-by-step guide to getting your first paying client without a website, an audience, or a portfolio. Covers outreach, follow-up, and how to close without being pushy.

Customer Avatar Builder

Build a clear picture of your exact target customer. The more specific your avatar, the easier your offer, your marketing, your pricing, and your outreach all become.

Pricing Strategy Calculator

Find the right price based on your costs, your positioning, and what your target customer can pay. Covers hourly, project-based, retainer, and productized pricing models.

90-Day Arc Planner

Break your business goal into a 90-day sprint with clear milestones. Designed around Arc I: validate, offer, first client. Gives structure to the period when most people stall out.

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'; // OPERATOR html+='

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Optimize

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Operator

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$99/month

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or $999/year: save $189

'; html+='

The foundation is proven. The practice deepens. Install leverage, systematize delivery, and build the first passive income layer.

'; html+='

✓Everything in Builder, all 16 tools: Full Builder access included

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✓Client Retention System: A structured approach to keeping the clients you already have

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✓Delegation Framework: Map every task in your business by whether you should do it, delegate it, or cut it

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✓SOP Builder: Turn what you do into a documented process someone else can follow

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✓Revenue Modeling: Model multiple revenue scenarios before you make a change for real

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✓Automation Stack Builder: Find out which parts of your business can be automated and which tools to use

'; html+='

✓3 Path Packs at signup: your choice

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✓Radix with full reasoning, the same as every tier, plus live market research and more monthly usage

'; html+='

'; html+='Start Operator →'; html+='

Delegation Framework

Map every task in your business by whether you should do it, delegate it, or cut it. The starting point for removing yourself from work that doesn\'t need you specifically.

SOP Builder

Turn what you do into a documented process someone else can follow. Build standard operating procedures for every repeatable task so your business doesn\'t require you to be there.

Revenue Modeling

Model multiple revenue scenarios. See what happens to your income if you change your pricing, your client count, or your service mix before you make the change for real.

Client Retention System

Keep clients longer and turn them into referral sources. Covers onboarding, check-ins, delivery standards, and how to handle problems before they become cancellations.

Automation Stack Builder

Find out which parts of your business can be automated and which tools to use. Recommendations match your business model so you\'re not getting generic software advice.

Monthly Business Review

A structured monthly review covering revenue, client health, bottlenecks, and your next 30-day priority. The practice that turns reactive business owners into intentional ones.

Cash Flow Tracker

Track income, expenses, and profit in a simple framework for service and digital businesses. See your real numbers at a glance without needing an accounting background.

Referral System Builder

Build a referral system that brings in clients without cold outreach. Covers who to ask, what to say, how to make it easy, and how to acknowledge referrals so people keep sending them.

Service Delivery Playbook

Document your full delivery process from first contact to final handoff. The foundation for eventually handing delivery off to someone else without things falling apart.

Growth Bottleneck Identifier

Find the one thing slowing your revenue growth right now. Works through your business systematically to surface the real constraint holding back your next level.

Team Structure Planner

Plan your first hires or contractors before you need them. Map roles to revenue thresholds so you\'re ready to bring people in at the right time instead of scrambling when you\'re overwhelmed.

Contractor Agreement Template

A plain-language contractor agreement covering scope, payment, IP ownership, and confidentiality. Have an attorney review before using. Not legal advice.

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'; // ARCHITECT html+='

'; html+='

Scale

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Architect

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$199/month

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or $1,999/year: save $389

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The practice compounds. Annual arc management, capital allocation, and a structure designed to run without you. 9 Path Packs included at signup, 4 more launching later this year.

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✓Everything in Builder and Operator, 28 tools: Full access to all Builder and Operator tools

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✓9 Path Packs delivered immediately at signup, 4 more launching later this year: every execution blueprint yours permanently

'; html+='

✓Portfolio Strategy Planner: Plan multiple income streams across different leverage levels

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✓Annual Business Report: Generated automatically on your subscription anniversary

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✓Passive Income Layer Builder: Build the income layer that runs without daily input

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✓Annual Leverage Map: A yearly review mapping where your time goes versus where your revenue comes from

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✓Radix with full reasoning, the same as every tier, plus live market research, maximum monthly usage, and all 38 tools and Path Packs in context

'; html+='

'; html+='Start Architect →'; html+='

Portfolio Strategy Planner

Plan multiple income streams across different leverage levels. Map how each stream supports the others and how your time allocation shifts as the portfolio matures.

Passive Income Layer Builder

Build the income layer that runs without daily input. Covers digital products, licensing, content, and investment structures. Designed to run alongside an active business, not instead of one.

Annual Leverage Map

A yearly review mapping where your time goes versus where your revenue comes from. Shows which activities are producing and which are just keeping you busy.

Acquisition Framework

A guide to buying an existing business instead of building from scratch. Covers where to find deals, how to evaluate them, and how to structure a purchase without a private equity background.

Independence Timeline Builder

Map the specific milestones between where you are now and full financial independence. Turns an abstract goal into a dated sequence of achievable checkpoints.

Asset Allocation Framework

Decide how to split your business income between reinvestment, personal income, tax reserves, and asset purchases. Treat your business like a portfolio, not just a job.

Multi-Stream Revenue Tracker

Track revenue from multiple sources in one view. See how each stream is trending, what percentage of your income is truly independent, and how close you are to your target mix.

Wealth Structure Guide

How high-income business owners structure their assets for protection and growth. A framework for the right conversations with your attorney and CPA. Not legal or tax advice.

Exit Planning Guide

Think through your eventual exit before you need to. Covers valuation basics, buyer types, timeline planning, and how to build a business that\'s actually worth selling.

Legacy Planning Framework

Think beyond the business to what you want your financial life to look like in 20 years. Covers estate basics, giving frameworks, and how to structure wealth that outlasts you.

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The Positioning Pack

Most businesses fail not from execution, but from being indistinguishable. The structural method for finding the wedge that makes everything else easier.

The Pricing Power Pack

Moving from hours-billed to value-priced. A structural diagnosis of where pricing leaks income, and the four moves that close the gap.

The Lead Generation Pack

Building consistent inbound from one channel that compounds, instead of running ten that don\'t. The structural difference between marketing and acquisition.

The Founder-Free Pack

Removing yourself from operations without the business collapsing. The structural sequence: what to delegate first, what to document, what to never let go of.

The First $10K MRR Pack

The structural diagnostic for moving from project income to recurring revenue. What the first ten thousand actually requires and what most builders waste effort on instead.

The Service Business Pack

For consultants, freelancers, and agencies. The structural moves that take a service business from trading time for money to building actual leverage.

The Freelancer Pack

Direct clients, Fiverr, Upwork, and retainers. The platform and rate architecture for building a reliable freelance income on your own terms.

The E-Commerce Pack

Etsy, Amazon, Shopify, or eBay. The platform match, margin validation, and launch sequence for selling physical products online.

The Content Creator Pack

YouTube, newsletters, social media, and monetization sequencing. The structural path for building an audience-based income that compounds.

The Real Estate Income Pack , Coming Q3 2026

Building independent income through property: the structural difference between owning real estate and operating it as a business.

The Newsletter Pack , Coming Q3 2026

Audience-based income for builders who can write. The structural method for an owned channel that compounds without algorithm risk.

The Local Business Pack , Coming Q4 2026

For service businesses with geographic constraints. The structural advantages of local that most operators leave on the table.

The Hiring Pack , Coming Q4 2026

First five hires done right. The structural difference between a team that scales and a team that creates more work than it removes.

'; html+='

'; // BLUEPRINT html+='

'; html+='

Not Ready to Commit Monthly?

'; html+='

One-Time Purchase

'; html+='

Builder Blueprint

'; html+='

$39 one time

'; html+='

Built from your audit results

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Your specific pattern breakdown, your Independence Score, your 90-day first arc, and your first concrete move. Not a generic guide. Yours specifically.

'; html+='Get the Blueprint →'; html+='

'; html+='

'; html+=''; html+='

'; html+=''; return html; } function retakeAudit(){ ANS={};PATH=null;QI=-1;QS=[]; hide('results'); show('intro'); hide('email-screen'); document.getElementById('nav-label').textContent='The Audit'; document.getElementById('progress-fill').style.width='5%'; document.getElementById('progress-count').textContent='Question 1 of 20'; window.scrollTo({top:0,behavior:'smooth'}); } if(document.readyState==='loading'){window.addEventListener('DOMContentLoaded',init);}else{init();}

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