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First Principled

Start the business that fits your life.

Take the free audit and find out which business model fits your skills, your schedule, and your life.

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Free. 5 minutes. No account required.
See Radix in Action

A real conversation. Not a demo script.

A real First Principled roadmap: 8 stages, with the subscriber's current stage highlighted.
You
You

I have got a pilot conversation lined up for Northline Ops. My default is $1,800/mo for about 10 hours a week, but this would be my first real client and I am second-guessing the number. Should I come in lower to get it signed?

F
Radix

Stick with $1,800 a month for the pilot. Dropping the price to close your first client is a common instinct, but it sets the wrong anchor for someone who is going to send you referrals later.

See more of how Radix thinks →
Who This Is For

You don't have to know
what you're building yet.

Most people who find this platform are in one of a few familiar places.

1
You've thought about starting somethingYou've had the idea for a year or two. Maybe longer. You don't know what kind of business to start, how to find customers, or what the first step even looks like. You want to build something but you don't know where to begin.
2
You don't love your financial situationOne job. One paycheck. One thing changes and everything stops. You feel financially fragile but you've never thought of yourself as someone who starts a business. You're not sure that's even a real option for you.
3
You're working full time and want moreYou're not trying to quit your job tomorrow. You want to build something on the side that gives you more options. A second income stream. Something that could grow. You just need a clear path to get started.
4
You've tried before and it didn't workYou've started something, it went nowhere, and you're not sure if the idea was wrong or the approach was wrong. You want a structured way to try again without making the same mistakes.
Where Are You Right Now?

Three stages. One direction.

You don't have to know what you're building yet. Most people start as Observers. The platform meets you where you are and moves you forward.

Stage One
The Observer

Life is fine. The bills get paid. Nothing is broken. Nothing is building either. You're living on autopilot and you might not have named it yet.

"I should probably be doing something about this. Maybe next year."
Stage Two
The Seeker

Something shifted. You know you want more independence but you don't know what to build or where to start. You're looking for a clear first step.

"I've been thinking about this for a year. I just don't know what the first move actually is."
Stage Three
The Builder

You've started. It's uncertain and messy and you're doing it anyway. You need structure, tools, and a clear 90-day path to keep moving forward.

"I've started something. I need a system so it doesn't fall apart in week three."

Wherever you are right now, the free audit tells you exactly where to start.

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Plans

Start free. Build from there.

The audit is free. Additional resources and guidance available for building your business.

Your First 7 Days
Starter
$0
No card required
See exactly what the platform does before you commit to anything. Build your first idea brief, validate it, and talk to Radix.
  • ✓Idea Generator: full brief, not a vague suggestion
  • ✓Offer Validation Checklist with a real readiness score
  • ✓Radix AI: limited conversations for 7 days
  • ✓Your audit results saved permanently
Start Free, No Card Required
Foundation
Builder
The practice begins here. Install direction, reach first revenue, and establish the structural baseline.
$49/month
or $499/year: save $89
  • ✓Idea Generator
  • ✓Offer Validation Checklist
  • ✓Marketing Channel Guide
  • ✓Pricing Strategy Calculator
  • ✓Launch Checklist
  • ✓Financial Basics Guide
  • ✓90-Day Arc Planner
  • ✓Weekly Recalibration
  • ✓Radix AI: Full Radix reasoning, always available
Take the Free Audit
Most Popular
Optimize
Operator
The foundation is proven. Install leverage, systematize delivery, and build the first passive income layer.
$99/month
or $999/year: save $189
  • ✓Everything in Builder: all 16 tools
  • ✓Client Retention System
  • ✓Automation Stack Builder
  • ✓Cash Flow Tracker
  • ✓Revenue Modeling
  • ✓SOP Builder
  • ✓3 Path Packs at signup: your choice
  • ✓Radix AI: Full Radix reasoning, live market research, more usage
Take the Free Audit
Scale
Architect
The practice compounds. Annual arc management, capital allocation, and a structure that runs without you.
$199/month
or $1,999/year: save $389
  • ✓Everything in Builder and Operator: 28 tools
  • ✓9 Path Packs delivered at signup, 4 more launching later this year
  • ✓Portfolio Strategy Planner
  • ✓Annual Business Report
  • ✓Passive Income Layer Builder
  • ✓Exit Planning Guide
  • ✓Radix AI: Full Radix reasoning, live market research, maximum usage
Take the Free Audit
What We Believe

Six principles this is built on.

1
Structure compounds. Effort without structure does not.
2
Most people don't have a motivation problem. They have a clarity problem.
3
The first move is always diagnosis. Know where you are before you decide where to go.
4
One income source is fragile. Building a second one changes everything.
5
Consistency beats intensity. Every time.
6
You don't need to quit your job to build something. You need 90 minutes a day and a clear direction.

Start with five minutes.

The free audit tells you where you are, what pattern you're running, and what to do next.

Take the Free Audit →
Free. 5 minutes. No account required.

Questions people ask before they start.

Do I need a business idea to start? +

No. The audit is designed to help you find one if you don't have it yet. It's actually built specifically for that situation.

Do I have to quit my job? +

Never. The whole platform is built around building while you work. Your job is the foundation, not the obstacle.

What does the Independence Score measure? +

It measures how close you are to having income that doesn't depend on one employer. It looks at your current structure, your skills, and your progress. The closer to 100, the more independent your income is.

What's the difference between the plans? +

All three plans work with the exact same tools and the same Radix. The difference is depth: Builder gives you the core toolkit. Operator adds a broader toolkit and live market research. Architect adds the complete toolkit and the most usage available. Pick based on how much support you want, not how big or established your business is.

What if I try it and it's not for me? +

You can cancel any time from your account settings. No phone calls, no hoops, no questions.

The first step is the clearest one.

Take the audit, get your score, and find out exactly what you should be building.

TAKE THE FREE AUDIT →
Free forever. No card required.