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Everything you need to build your business.

Everything you need to build
your business.

Start free. Additional resources and guidance available for building your business.

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Annual Save up to $389
Your First 7 Days
Starter
$0
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See exactly what the platform does before you commit to anything. Build your first idea brief, validate it, and talk to Radix.
  • Idea Generator: full brief, not a vague suggestion
  • Offer Validation Checklist with real readiness score
  • Radix AI: limited conversations for 7 days
  • Your audit results saved permanently
START FREE, NO CARD REQUIRED
Foundation
Builder
For anyone starting from zero. You get the tools to find your idea, make your first plan, and get your first paying customer. Simple, focused, and built for beginners.
$49  / mo
$49 / month
What's included
  • Idea Generator
  • Offer Validation Checklist
  • Business Model Matcher
  • Startup Checklist
  • Entity Selection Guide
  • Startup Cost Estimator
  • Business Name Generator
  • Weekly Recalibration
  • Radix AI: Full Radix reasoning, always available
Idea Generator
Get one specific named business idea built around your skills, your time, and your goals. Includes a target customer, a reason it fits you, a first action, and a capital estimate. Powered by Radix AI.
Offer Validation Checklist
Score your business idea from 0 to 100. Get a specific list of gaps with a one-sentence fix for each. Find out your strongest next move before you spend money building anything.
Business Model Matcher
Rank 21 business models against your priorities using adjustable sliders. See which models fit your skills, your capital, your time, and your lifestyle goals. Updates live as you adjust.
Startup Checklist
A step-by-step setup guide from LLC filing to first invoice. Six phases, checkable items, and direct links to where to complete each step. Your progress saves automatically.
Entity Selection Guide
Answer two questions and see what business structure people in your situation commonly choose. Plain-language breakdown of Sole Prop, LLC, and S-Corp with a state-by-state filing cost table.
Startup Cost Estimator
Select your business model and the tools you need. Get a realistic one-time startup cost and monthly recurring estimate in 2 minutes. Covers service, digital, content, and local business models.
Business Name Generator
Tell us what your business does and who it serves. Get name ideas across four styles. Save your favorites. Check domain, social handle, and trademark availability with one click.
Weekly Recalibration
A 15-minute Monday practice. Review last week, set your one priority for this week, and log your progress. The habit that keeps your business on track when everything else is pulling at your attention.
Launch Checklist
Everything to do before your first offer goes live. Domain, legal setup, payment processing, business email, and your first outreach. Check each item off as you complete it.
Marketing Channel Guide
Find out which marketing channels fit your business model and your available time. Ranked by ROI for your specific situation so you're not wasting hours on the wrong platform.
Financial Basics Guide
The money fundamentals every new business owner needs. Pricing basics, profit margins, tax set-aside rules, and how to separate personal and business finances from day one.
Revenue Goal Calculator
Enter your income target and work backwards to client count, average deal size, and conversion rate. Turns abstract goals into specific weekly numbers you can actually hit.
First Client Framework
A step-by-step guide to getting your first paying client without a website, an audience, or a portfolio. Covers outreach, follow-up, and how to close without being pushy.
Customer Avatar Builder
Build a clear picture of your exact target customer. The more specific your avatar, the easier your offer, your marketing, your pricing, and your outreach all become.
Pricing Strategy Calculator
Find the right price based on your costs, your positioning, and what your target customer can pay. Covers hourly, project-based, retainer, and productized pricing models.
90-Day Arc Planner
Break your business goal into a 90-day sprint with clear milestones. Designed around Arc I: validate, offer, first client. Gives structure to the period when most people stall out.
16 tools  ·  Idea Generator  ·  Weekly Recalibration

Cancel any time. No contracts.

Scale
Architect
For anyone who wants the complete library from day one. 9 Path Packs delivered at signup, 4 more launching later this year, plus the full strategic layer. You'll grow into it. The system guides you to what matters at each stage.
$199  / mo
$199 / month
Everything in Operator, plus
  • Everything in Builder and Operator
  • Portfolio Strategy Planner
  • Passive Income Layer Builder
  • Annual Leverage Map
  • Acquisition Framework
  • Radix AI: Full Radix reasoning, live market research, maximum usage
Portfolio Strategy Planner
Plan multiple income streams across different leverage levels. Map how each stream supports the others and how your time allocation shifts as the portfolio matures.
Passive Income Layer Builder
Build the income layer that runs without daily input. Covers digital products, licensing, content, and investment structures. Designed to run alongside an active business, not instead of one.
Annual Leverage Map
A yearly review mapping where your time goes versus where your revenue comes from. Shows which activities are producing and which are just keeping you busy.
Acquisition Framework
A guide to buying an existing business instead of building from scratch. Covers where to find deals, how to evaluate them, and how to structure a purchase without a private equity background.
Independence Timeline Builder
Map the specific milestones between where you are now and full financial independence. Turns an abstract goal into a dated sequence of achievable checkpoints.
Asset Allocation Framework
Decide how to split your business income between reinvestment, personal income, tax reserves, and asset purchases. Treat your business like a portfolio, not just a job.
Multi-Stream Revenue Tracker
Track revenue from multiple sources in one view. See how each stream is trending, what percentage of your income is truly independent, and how close you are to your target mix.
Wealth Structure Guide
How high-income business owners structure their assets for protection and growth. A framework for the right conversations with your attorney and CPA. Not legal or tax advice.
Exit Planning Guide
Think through your eventual exit before you need to. Covers valuation basics, buyer types, timeline planning, and how to build a business that's actually worth selling.
Legacy Planning Framework
Think beyond the business to what you want your financial life to look like in 20 years. Covers estate basics, giving frameworks, and how to structure wealth that outlasts you.
38 tools  ·  9 Path Packs now, 13 by year-end  ·  Annual Business Report

Annual plan saves $389/year.

One-Time Purchase
Builder Blueprint

A standalone action plan for your first 90 days. No subscription needed. You get the First Week Sprint, 90-day cycle framework, outreach templates, and the Revenue Goal Calculator. Buy once, keep forever.

$39 one-time Get the Blueprint →
No Subscription Required
Path Packs

Ten standalone blueprints, each covering one specific challenge. Real estate, digital products, consulting, hiring, pricing, systems, and more. Buy one or several. Yours permanently. Operator subscribers pick three of their choice at signup. Architect subscribers get 9 now, plus 4 more launching later this year.

$59 per pack  ·  one-time Browse Path Packs →
Books
First Principled Books

The main book covers the full framework: money, business, mindset, real estate, fitness, nutrition, sleep, relationships, parenting, and productivity. Ten topic books go deep on each area. Available in digital and print.

$19 main book digital  ·  $29 print Browse Books →
First Principled Money
Structure of Capital  ·  $15
First Principled Business
Structure of Ownership  ·  $15
First Principled Mindset
Structure of Thinking  ·  $15
First Principled Real Estate
Structure of Property  ·  $15
First Principled Fitness
Structure of Strength  ·  $15
First Principled Nutrition
Structure of Fuel  ·  $15
First Principled Sleep
Structure of Recovery  ·  $15
First Principled Relationships
Structure of Connection  ·  $15
First Principled Parenting
Structure of Family  ·  $15
First Principled Productivity
Structure of Accomplishment  ·  $15
First Principled Acquisition Report

An independent evaluation of the business you're thinking about buying. You get a full health analysis, valuation breakdown, risk flags, integration blueprint, and a clear Go / Refine / Walk Away recommendation. Delivered as a 40-60 page report within 10 business days. Built for buyers looking at acquisitions in the $100K–$2M range.

$3,000 one-time per evaluation Learn More →

Not sure where to start? Take the free Independence Score Audit. It takes 10 minutes and tells you exactly where you are and what to do next. No email required to start.

Compare Plans

What's included at each level.

Feature Starter Builder Operator Architect
First Principled Audit
Independence Score
Idea Generator
Offer Validation
Full Tool Library (16 tools)
Business Model Matcher
Systems Tools (12 tools)
Long-Term Tools (10 tools)
All 13 Path Packs (9 now, 4 later this year)
Radix AI Business Analyst (full reasoning at every tier)First 7 daysAlways available+ market research+ market research, max usage
Questions About Plans

Everything you need to know before you decide.

What happens at the end of my free 7 days? +

Your audit results and saved progress stay in your account forever. The two free tools lock until you upgrade, but nothing you've done disappears. You can upgrade any time to keep building.

Can I switch plans later? +

Yes. You can upgrade or downgrade any time from your account settings. If you upgrade, you get access immediately. If you downgrade, the change takes effect at the end of your billing period.

What happens when I cancel? +

You keep access until the end of your billing period. After that your account moves to the free Starter tier. Your audit results and progress stay so you can always come back.

Is there a contract? +

No contract. Monthly plans are month-to-month. You can cancel any time from your account settings with one click.

What's Radix exactly? +

Radix is the AI business analyst built into your dashboard. It knows your Independence Score, your business model, and your progress. You can ask it anything from "what should I focus on this week" to "help me write my first client proposal." It's connected to your specific FPL data, not a generic chatbot.

What's the difference between Builder and Operator? +

Builder is built for people who are starting out. It gives you the foundational tools to find your idea, validate it, and get your first client. Operator is for people who've started and need systems. It adds tools for building repeatable processes, managing revenue, and removing yourself from day-to-day delivery.

Do you offer refunds? +

If you sign up for a monthly plan and decide it's not right for you in the first 7 days, reach out to support and we'll make it right. Annual plans are refundable within the first 14 days.

Nothing to lose. A lot to figure out.

✓ Start completely free, no card required ✓ Cancel any time from your account ✓ Keep your job while you build ✓ Your audit results are saved forever ✓ Upgrade or downgrade any time

Not sure which plan is right? The audit will make it obvious.

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